INTERNET - Banners, Icons
Advertisement banners are the most frequent advertisement form in the Internet. A banner is a picture (usually with dimensions of 468 × 60 pixels) that represents a link to the advertiser. The picture can be either static or dynamic. One Internet page usually contains 2 banners at most. The first one is located in the top section (known as the main advertisement area) and the second in the bottom section (known as the bottom advertisement area). The recommended banner size is maximally 18 KB (although this is an unwritten Internet rule, it is a limit applied on most banner exchange systems as well).
The recommended volume within an advertising campaign is 20 000 - 50 000 banners per day. The advertisement banner can promote either a company's website in general (e.g. www.netservis.cz) or a specific service (domain registration, Web hosting). We recommend that a specific service or product is promoted directly. This approach ensures much higher efficiency.
Unlike other media, the Internet allows very accurate determination of the efficiency of advertisement banners and/or the entire campaign. This efficiency is measured by a so-called CR (click rate) number. The CR is the percentage of people who clicked the banner. There were, for example, 50 000 advertisement banners displayed, which were clicked by 500 people. Hence, the CR equals to 1 %. The click rate usually ranges from 0.1 to 1 %.
Internet website advertisement using advertisement banners can be implemented in two ways:
- Purchase of space or time on a specific website - For example, 30 000 displays of an advertisement banner are bought or a specific position (e.g. top section - visible upon first load of the page) of the banner for an arranged number of days. Another option is to buy displays that are then shown on various servers.
- Exchange system - there are currently two banner exchange systems in the Czech Internet - Mr. Linx and Billboard. These systems enable you to display one foreign advertisement banner on your website in order to have your own advertisement banner displayed somewhere else. The ratio does not need to be 1:1 - it is set to 1:2 most frequently.
Selected samples of banners and icons.
 You can also visit our gallery
Pricelist, Demand, Order
| Advertising Area |
Size |
Price |
Example |
Order |
| Banner - Static (Non-movable) |
468×60 |
CZK 1.900 |
HERE |
ORDER |
| Banner - Animated |
468×60 |
CZK 2.900 |
HERE |
ORDER |
| Banner - FLASH |
468×60 |
CZK 5.500 |
HERE |
ORDER |
| Icon - Static |
88×31 |
CZK 900 |
HERE |
ORDER |
| Icon - Animated |
88×31 |
CZK 1.900 |
HERE |
ORDER |
| Icon - FLASH |
88×31 |
CZK 4.500 |
HERE |
ORDER |
| Advertisement Square - Static |
125×125 |
CZK 1.200 |
HERE |
ORDER |
| Advertisement Square - Animated |
125×125 |
CZK 2.400 |
HERE |
ORDER |
| Advertisement Square - FLASH |
125×125 |
CZK 4.500 |
- |
ORDER |
| Unconventional sizes and different dimensions |
can be selected upon agreement |
HERE |
ORDER |
Preliminary demand for implementation of an advertising campaign
Primary contact:
Jiri Ptacek
tel./fax.: +420 222 712 003, mobil: +420 777 910 550
e-mail: ptacek@netservis.cz
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